While it's nice to have customers at an exhibition, they need to interact with you as well. Keep it short and sweet. Simple, sharp, and concise logo designs are more likely to be remembered 2 weeks from now, than long complicated uninspiring designs. By using well thought out advertising you can cause people to want to find out more about your business.
In face-to-face environments like trade shows or industry events where competitors also exhibit, the more engagement you are able to generate with a good exhibition stand, the less hard selling your sales staff have to do. A soft sell is better.
Your presentation visuals, in order to be effective, need to be large-scale, assertive, straightforward, and pertinent. It is important to include your brand logo on both your exhibit banner plus any advertising materials. Make the logo as large as you are permitted to make it, according to the event rules, and include your slogan too, or other marketing message.
Provide to your visitors something to get involved with that has to do with your brand. Once you are able to get a crowd at your stand, popular video games will no doubt entertain them, however it is best to have a video game created that advertises your specific brand. This process is less costly and easier than you might imagine, and quite often can be done for free by a willing student or apprentice. Use the high scoreboard as an information gathering tool.
You can provide a free smartphone app tied to your brand. Having an app designed is also much easier and less expensive than you might think. At least, you should find it easy to get content for a normal video, but everyone does that today already. Lure more customers to your exhibition by engaging them in a task.
Selling on site should be your primary goal. Your second goal should be to collect future prospect information, such as detailed info for the contact person at each business, which should always include: Name, address, phone number, email, and website address. It is Imperative that each visitor either leaves with a promotional item, or an invitation to receive an even better promo item at an upcoming event.
In face-to-face environments like trade shows or industry events where competitors also exhibit, the more engagement you are able to generate with a good exhibition stand, the less hard selling your sales staff have to do. A soft sell is better.
Your presentation visuals, in order to be effective, need to be large-scale, assertive, straightforward, and pertinent. It is important to include your brand logo on both your exhibit banner plus any advertising materials. Make the logo as large as you are permitted to make it, according to the event rules, and include your slogan too, or other marketing message.
Provide to your visitors something to get involved with that has to do with your brand. Once you are able to get a crowd at your stand, popular video games will no doubt entertain them, however it is best to have a video game created that advertises your specific brand. This process is less costly and easier than you might imagine, and quite often can be done for free by a willing student or apprentice. Use the high scoreboard as an information gathering tool.
You can provide a free smartphone app tied to your brand. Having an app designed is also much easier and less expensive than you might think. At least, you should find it easy to get content for a normal video, but everyone does that today already. Lure more customers to your exhibition by engaging them in a task.
Selling on site should be your primary goal. Your second goal should be to collect future prospect information, such as detailed info for the contact person at each business, which should always include: Name, address, phone number, email, and website address. It is Imperative that each visitor either leaves with a promotional item, or an invitation to receive an even better promo item at an upcoming event.
About the Author:
In need of a dependable company to take care of your exhibition stand design and build? RB Design & Display have expertise in planning and developing effective exhibitions stands for a wide selection of organizations. Gather more information at www.rbdisplays.co.uk.
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